The price you see if the price you pay. Some products are eligible for VAT and they are clearly identifiable.  All items listed are inclusive of a delivery charge to one UK mainland address.

Do I Have To Pay VAT On Flyers?
Flyers are vat-able:
– If they are going to be used as a ticket
– If they have a redeemable value
– If they include a calendar
– If there is a write on area for customer data e.g.. Signature, email address etc or a blank area greater than 25%

If you’re not sure then please read the VAT Liability of Printed Matter.